About Us

Luke J.H. Engstrom

Not your typical corporate man, having forgone the gilded path of business school for a more rugged education. His beginnings were in the contemplative field of history, with a mind set on the quiet dignity of a professorship, but the irresistible hum of technology pulled him away from the lecture hall and into the engine room. This unconventional choice, far from being a liability, is his greatest tool; it taught him to see past the smoke and mirrors of "Corporate Speak" and the ephemeral chatter of quarterly KPIs. Luke is less interested in chasing metrics and more in cultivating a deep, abiding loyalty that comes when a product is genuinely useful and loved. His career, spanning Consumer, Media & Entertainment, Defense, and Enterprise Tech, is built upon a foundation of creating things from the ground up. Early on, while leading the development of bespoke enterprise solutions—including the formidable Jupiter Enterprise storage—he found a kindred spirit in the veteran industrialist, David Schachtner. Working side-by-side, witnessing the crucial gaps in the market, they came to a powerful, shared conclusion: the world desperately needed a consultancy truly focused on solving problems, not just shuffling papers. This conviction sharpened further at iXsystems, the architects of the widely-adopted TrueNAS. There, positioned expertly between the engineers and the C-suite, Luke has proved his singular ability: translating complex market desire into market-ready success by simplifying and re-sculpting an entire product catalog around the authentic needs of the user. It is this rare blend of deep technical know-how, critical philosophical thinking, and the clarity to see the future of a market long before it arrives that makes him the trusted advisor brands seek out—not merely to react to the present, but to build the future.

David Schachtner

Not merely an executive; he is a seasoned observer of the great industrial parade, a technical veteran whose thirty years on the front lines have granted him a profound, almost weary wisdom about the nature of technology. He has watched countless brands rise like fireworks and fade like smoke, and this experience has given him a rare gift: the ability to peer through the thicket of market noise and swiftly identify the genuine, lasting value in a solution. His is a powerful, practical perspective, forged not in an ivory tower but in the demanding intersection of the corporate C-suite and the operational trenches. For two decades, he was a foundational figure at Other World Computing (OWC), one of the most trusted names in the business. Here, he was everything at once—a high-level consultant, a steadfast customer advocate, and a shrewd business strategist. He proved that true success comes not from aggressive tactics, but from reliable, expert consultation, cultivating a loyalty measured in decades, not quarters. It was during these years, steeped in the mechanics of industry, that he found a compelling partner in Luke Engstrom. Both men, having been inside the engine room, saw the same vexing gaps in the market—an urgent, unmet need for a consultancy dedicated entirely to solutions. This shared realization, born from their combined decades of technical grit and strategic clarity, became the genesis of their current endeavor. Armed with both an MBA and the unflinching perspective of a craftsman, David's counsel today is invaluable, helping clients cut through complexity by always advocating for the solution that is built to endure, leading not with trend, but with proven reliability.

Our Experts

From Academia, Arts, Defense, & Buisness, leverage 55+ years of industry experience. For Creatives Crafted by Creatives.